04/05/2016 07h57 - Updated 4/05/2016 07h57

Instagram now allows advertisements on video 5 duration minutes

The 5 minutos são resultados da propaganda em vídeo e carrossel de imagens.
Photo: Rperodução
Photo: Rperodução

At the end of 2014 Instagram introduced advertisements on video. A few months later, the network could also count with an advertising images carousel. Now the service united the two formats.

Como o carrossel permite a inserção de três a cinco arquivos de mídia, e cada vídeo publicitário postado no Instagram pode chegar a 60 segundos de duração, ao unir as duas coisas o aplicativo pode passar a contar com propagandas de até cinco minutos.

O Instagram informou que os carrosséis de fotos mostraram “resultados sólidos” e que, com o entusiasmo do mercado em torno dos vídeos, o formato que une as duas coisas permite que a plataforma exiba mais propagandas sem atrapalhar a experiência do usuário em relação ao conteúdo orgânico.

Source: Digital Look

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