Issues related to quality of life may lead voters to change vote, according to research DatafolhaIn the survey we were treated directly linked aspects to the quality of life in cities.
We topics green areas, renewable energy, solid waste management and urban mobility can make voters change their vote in municipal elections 2016, shows the design nonpartisan Mulholland research commissioned by Datafolha.
These four issues were considered important or very important by more than 90% of respondents, getting at 96%, according to the theme. The percentage of those who certainly would change their vote, if the project of government on these issues does not match their ideals, It is also significant, varying between 43% e 45%, depending on the subject.
The message from the voters is clear, according to Gabriela Vuolo, representative of the City of Dreams project, and applicants need to go beyond issues traditionally treated in programs and political advertisements.
"The data we are very important. We are used to seeing candidates always talking about the same issues and this research brings a very relevant information that is: not just talk about the issues we are used to, not just talk only about education, health and housing, You will need to talk about more things ", said. "Those who talk about other issues tend to gain an interesting part of the electorate", said Gabriela.
She explained that these aspects are directly linked to the quality of life in cities and are now seen as decision factors vote. "Slices above 40%, as we found, They can make a difference in the choice of candidates who are going to the second round, as at the time of decision ", said.
"We launched, in June, the project called Dreams City, which allows people to build, through an online platform and also some street actions, the cities with which they dream from some major issues. We are working with four major themes, which are solid waste, green areas, urban mobility and energy ", Gabriela told about the project.
The themes presented in the online platform - green areas, solid waste management, renewable energy and urban mobility - the first two were the most nominated by voters. Solid wastes are considered important or very important by 96% of respondents. Green areas are important or very important to 94%. Mobility and displacement are important or very important to 92% the sample and clean energy for 90%.
The willingness to change the vote forward different proposals is 45%, in the case of solid waste and green areas, from 44% in mobility issues and displacement and 43% to the area of clean energy. Gabriela points out that research shows that the Brazilian electorate is sensitive and favorable to innovative proposals and that have the potential to revolutionize the cities, which could generate jobs and saving public resources, improved air quality, mitigation of climate change and increased quality of life.