jewelry brand is criticized for partnering with Anitta

The Vivara claimed to be a democratic brand and called for respect for all women.
18/01/2017 12h13 - Updated 18/01/2017 12h13

Photo: reproduction


On the night of Monday, 16, the Vivara announced the launch of the collection of rings and pendants "Anitta Life by Vivara" and received a lot of criticism from Internet users who believe that the singer does not have the jewelry profile.

"I can not believe that the same store that sells the collection of Kate and begonias are beautiful invests in the life of Anitta! I do not buy more Life that way ", "Do not just take money, We must have good taste too! Collection Anitta, stern me!"Were some of the comments on Facebook brand.

Biased criticisms were overruled by other consumers and fans of the singer, who approved the release: "Well now that I buy the Vivara!! Anitta queen, you all criticizing, nadinha ", "I'm sure it will be a success in sales, because Anitta is coming from a rise of representativeness, by the way the Vivara knew very well make your marketing ploy. Congratulations", said some netizens.

in a statement, the jeweler asked about all women: "The Vivara is a national brand with almost 60 year history and has Gisele Bündchen as poster girl from 2007. A 'Life by Vivara' is a brand of collectible jewelry that always seeks to bring new customers by promoting partnerships as frequent Disney, Star Wars and now the capsule collection signed by Anitta ", the text says.

"We've had women like Bruna Marquezine, Sabrina Sato, Isis Valverde, Camila Queiroz and currently Aline Moraes. We are a democratic brand, who believes that all women are special and above all deserve our respect. "

The collection 'Anitta Life by Vivara' has parts with amounts ranging from $ 150 and R $ 180 and is already on sale in the brand site.

Source: Exame.com


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