Facebook prepara app rival da Netflix

Facebook also wants to be able to host more professional content.
01/02/2017 12h18 - Updated 1/02/2017 12h18
Photo: reproduction

Facebook is about to make a big bet to make the videos become effectively a prominent part within its ecosystem - something the company has been trying for years.

A report in the Wall Street Journal says that the social network is developing an application that will take the videos posted there for smart TVs. Facebook also wants to be able to host more professional content, which would help the company to grab part of the advertising focused on TV market.

Long time Facebook has been investing in videos with initiatives such as launching platforms for live broadcasts and copying Snapchat all forms. This is a necessary bet, because the company itself predicted that from this year its advertising revenue tends to decrease, since there is more space to place ads in the news feed.

Facebook has talked with media companies to encourage them to create unique material and that has more than 10 minutes long - scripted programs, linked to sport or entertainment. Besides that, the company also tries to license programs that are currently broadcast on TV.

The differential in relation to other similar initiatives (Facebook has partnered with Roku leading social network to TVs) It is that this application would be totally focused on video; you can not post or check photos, for example, it would be a kind of YouTube.

Source: Digital Look

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