Justice requires that company indemnifies Leandro Hassum R $ 20 thousand for material and moral damage

O ator moveu processo contra a empresa Oi por uso indevido de sua imagem.
09/03/2018 14h43 - Updated 9/03/2018 14h43
Photo: reproduction

Leandro Hassum won a process that moved against the company Hi for material and moral damages for improper use of your image with the marketing of completing a product.

in the sentence, the judge ruled that the company indemnifies the humorist in R $ 20 one thousand.

The Hi claimed that the author used the image to promote the product (TV with fiber optics) specifically to promote the movie starring.

But, in the process, Hassum says the company exhibited its image in two stages: in the first, It refers to the film that was premiered on Rede Telecine, "The Guys-de-Pau"; and second, just his image, divorced from any context of the film, and associated with the product marketed by the defendant.

"Thus, He concluded that the defendant used the author's image and prestige to add value to the marketed product, by misuse of his image ".

The decision at first instance was the 18th Civil Court of Rio de Janeiro.

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