04/05/2016 07h57 - Actualizado 4/05/2016 07h57

Instagram agora permite propagandas em vídeo com 5 minutos de duración

la 5 minutos são resultados da propaganda em vídeo e carrossel de imagens.
foto: Rperodução
foto: Rperodução

Para 2014 o Instagram introduziu propagandas em vídeo. Alguns meses mais tarde, a rede passou a contar também com um carrossel de imagens publicitárias. Agora o serviço uniu os dois formatos.

Como o carrossel permite a inserção de três a cinco arquivos de mídia, e cada vídeo publicitário postado no Instagram pode chegar a 60 segundos de duração, ao unir as duas coisas o aplicativo pode passar a contar com propagandas de até cinco minutos.

O Instagram informou que os carrosséis de fotos mostraram “resultados sólidos” e que, com o entusiasmo do mercado em torno dos vídeos, o formato que une as duas coisas permite que a plataforma exiba mais propagandas sem atrapalhar a experiência do usuário em relação ao conteúdo orgânico.

fuente: mirada digital

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