22/06/2016 16H29 - Actualizado 22/06/2016 16H29

Aplicación quiere ofrecer acceso gratuito a Internet a millones de brasileños

Brasil es el mayor mercado de la compañía, por encima 1,5 millones de usuarios en todos los estados que tienen 200 miles de puntos de acceso para una conexión fácil y sin costo.
foto: reproducción
foto: reproducción

O Instabridge, solicitud sueca para Android y iOS que creó la mayor parte de las redes wifi comunidad del mundo libre, apostando por su expansión en Brasil. El país es el mayor mercado de la compañía, por encima 1,5 millones de usuarios en todos los estados que tienen 200 miles de puntos de acceso para una conexión fácil y sin costo. Todas las señales son públicos, originados de universidades, tiendas, cafeterías, restaurantes, tiendas, entre otros, compartir la cultura gratuita a internet.

A finales del año, millón de nuevos usuarios brasileños utilizarán ahora la aplicación, de acuerdo con el plan comercial de la compañía. El fundador Niklas Agevik señala que la propuesta de aplicación no es sólo una acción social, pero la verdadera potenciación de aquellos que necesitan acceso a Internet de calidad para diversos fines. Un factor que llama la atención en Brasil es que sólo 57% de la población tiene acceso a Internet, y el mercado todavía está madurando y el potencial de crecer de forma exponencial.

"Nuestro objetivo es proporcionar mecanismos que permitan a cualquier persona con un dispositivo móvil cuenta con internet gratis para estudiar, buscar y divertirse. Queremos dar más acceso a la información y el conocimiento ", destaca. Según Agevik, la propuesta de la puesta en marcha tiene como objetivo dar más oportunidades a las personas, porque en un mundo donde Internet tiene una particular importancia en todos los ámbitos de la vida, que no tiene acceso a la red corre el riesgo de perder muchos beneficios.

Tales como la investigación para el trabajo académico, información importante en las noticias, posibilidades de empleabilidad a través de sitios web y la búsqueda de tratamientos de salud. En este contexto, es evidente la fuerza y ​​el valor de la economía del compartir, así como la comunidad de usuarios, promover el acceso a Internet de calidad para un grupo mucho más grande y diverso de personas.

Son los usuarios que se asignan los sitios que ofrecen wifi gratuito y actualizaciones de la aplicación con frecuencia la base de datos, Siempre de prueba, que se mantienen activos puntos de acceso y calidad de la señal. "A partir del mapa creado, nuestros usuarios son puntos de acceso inmediato activos cercanos a donde están en este momento ".

La aplicación proporciona una interfaz fácil de usar, lo que facilita la búsqueda de puntos de acceso cercanos impulsadas por la necesidad insaciable de datos, de acceso inalámbrico y de calidad que tiene un alto coste en muchas partes del mundo, Según el ejecutivo,. "Queremos ser una alternativa para aquellos que no pueden permitirse el lujo de pagar por el acceso móvil. Creemos en un mundo en el que todo el mundo está conectado, nadie debe estar por debajo de la "línea de la pobreza de los datos '".

Toda esta preocupación social se basa en una encuesta de Instabridge propia, en la que se identificó que más de la mitad de la población mundial no tiene acceso a internet, más que 2,6 Mil millones de personas poseen un teléfono inteligente y más 4 tendrá un millones de dólares en la próxima 4 años. "Creemos en hacer el bien, encontrar y compartir soluciones positivas donde otros sólo ven dificultades. Somos conscientes de que nuestro trabajo es importante ", concluye Agevik.

Informe MMA Mobile 2015 - Mobile escenario brasileño
O estudo MMA Informe Mobile 2015, sin relación con las encuestas independientes Instabridge, Es útil tener una idea más clara del escenario de la accesibilidad de la Internet móvil en Brasil y condiciones y hábitos de los usuarios financieros.

En una entrevista con 1.200 personas, incluyendo millenials, Generación Y, Gen X e Boomers, 35% de la clase C; 52%, por la Clase B; 13% de Clase A; cerca de 90% ellos utilizan un teléfono inteligente para acceder a Internet, especialmente Millenials. Para este último, 66% informaron que buscan noticias, deportes y empleos; otro 31% dicho material de estudio universitario, idiomas y tutoriales.

La economía de dinero en planes de datos móviles también se hizo evidente en la investigación: 58% de los encuestados utilizar un plan de prepago; 26%, postpago; 15%, plan de control. Ellos pagan R $ 10 un R $ 30 el uso de datos móviles 35% su; de R$ 31 un R $ 50, 26%; de R$ 51 un R $ 70, 12%. solamente 2% planes de pago R $ 181 un R $ 210.

fuente: Exame.com

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