Instagram social network users in Brazil realized today (17) a major change. Among the features of the platform the number of 'likes', also known as "likes" a publication receives, It is no longer visible to all users. The issue was one of the most discussed of the day in another social network, o Twitter, and was among the most searched on Google.
The change in Brazil is among the tests announced in April this year during a Facebook developer event, the parent company of Instagram.
The experiment is part of a series of measures that Instagram has announced in recent months to combat harmful practices in the network, as hate speech or bullying on the web. Such actions are a response to criticism received by the platform that its operating architecture and logic would favor a harmful environment for the well-being of its members.
A study of the Royal Society for Public Health, conducted in 2017, Instagram pointed as the worst social network for the well-being and mental health of adolescents. According to the study, Instagram has important impacts in adolescents, causing anxiety, depression and loneliness, in addition to other effects such as the self-image of young people from the logic of photos.
Felipe Neto, businessman with popular channels on social networks, He was among those who vocalized this analysis. He said the move can change the way the internet works. "Instagram has become a social network as of fostering vanity, the ego that turned into a virus. It is a place much more negative than positive. Taking the likes will be interesting. It will be interesting to take disputes ", He commented on a video posted on their channel.
In addition to testing by removing the public visibility of tanned, the company announced some other actions to curb these practices. In this month, in a note, director Adam Mosseri announced the implementation of a tool that uses artificial intelligence to question you about its content before posting it, if the system considers that it may be offensive.
"Preliminary tests of this feature showed that it encourages some people to review the comments and share something that generates less damage, since they had the chance to reflect ", Mosseri said in the statement, released on 8 July.